Show Up Yourself
Digital campaign crafted for the launch of social network platform of small and medium-sized enterprises (SMEs) of Finansbank, namely Kobi Meydan.
We wanted to meet with SMEs through digital channels and introduce our new digital platform Kobi Meydan. We needed to offer them something to grab their attention. Since SMEs try hard to do their own marketing, we thought to give them a tool which automatically make their own commercial videos. And it worked. Through a campaign site, they registered to our platform, then provided their personal information, and crafted their personalized commercial desktop videos. Cool and great videos to be shared with their friends, partners and even customers.