Our Lives Are About Stop&Starts

We approach stop-starts in traffic as a daily currency just like a measure of time, money, or any unit! So we are bringing an awareness and conversation among audience through using their daily routines.
We build a high tech car that can measure stop&starts in traffic. Our celebrities Burcu Esmersoy and Saffet Üçüncü drove this car to experience stop&start traffic in İstanbul. We manage an integrated digital campaign by using multiple digital platforms and media mix to reach our target audience.