Raise your finger!

We created finger concept for Avea’s brand new smartphone inTouch. Then we build a digital campaign around our fingers!
Avea launched new smartphone inTouch. We created the concept with fingers. Then crafted stories to show features of inTouch. We developed a product website, a social conversation and real-time marketing for the launch date. Through that day our fingers became trending topic organically and reached over 2.6 million people.