Be Cool With Kinder Pingui
All social media strategy and executions of Kinder Pingui, a cool brand aiming to reach teenagers.
Teenagers have a unique language in social space. They like friends, not brands. So we developed a content strategy to reflect the brand’s intimate & authentic character to them. Moreover we developed the concept of “Serin Kafalar” as main communication idea. This is a long-term activation platform of Kinder Pingui with its vibrant community. And the cooling effect continues.