7 Days 7 Hair

Influencer outreach and digital activation for Rowenta hair straightener.
We created the concept of “7 hair styles for 7 days”. Because Rowenta respectisisim serie can really do that. So we met with 7 bloggers, organized a day, and build a Facebook application with their hair styles. Users joined the conversation and participated through application. Moreover we got traffic to online store via giving 25% discount coupons.