TicToc Integrated Communication

We created whole communication strategy and launch campaign of Tictoc, new instant messaging service brand launched in Turkey.
We started with building core brand messages. Then we shoot 3 different TV copies, tutorial videos. Then started intense digital media creatives including Youtube mastheads, content collaborations, display advertising, etc. We extended conversation to social channels and blog communities. During the campaign we succedded to raise awareness and get 2 million app downloads.