Lumia Live Show
This is the first live broadcasted Twitter contest ever done. We created a hyprid, real-time show for launch of Nokia Lumia for Avea subscribers.
First we created a giant Nokia Lumia, literally. We turned famous box design of Lumia into gift boxes and played the game online with Twitter users. Famous showman Geveze hosted the show and we broadcasted it live on campaign microsite. The whole show was a real-time marketing stuff. Users joined through Twitter, get prizes, and have fun with Geveze.
We got over 38,000 tweets with 10 million reach and totally organic trending topic for about 20 hours. The show is watched by 12,000 people through campaign microsite in real-time.