Which Mode?

We crafted a creative collaboration and social campaign for Absolut Mode, Absolut’s new year special edition bottle.
Absolut mode was inspired by fashion. And we wanted to create a social campaign inspired by Mode. So we collaborated with 4 fashion blogger to interpret their own Modes for new year party. We made special shootings with them and let users involve in this collaboration. The most inspiring users were choosen to have a full fashionable day with bloggers.