A real magician show in digital to create online-offline connection wtih kids.
Coco Pops introduced new product as magical taste. For its launch on digital we came up with the idea of making real magic for kids from digital. And we prepared a show with a real magician. He performed in campaign website. Kids who wonder the secrets behind all these magic should enter the code we put on Coco Pops packs. A true onlie-offline connection. We got over 300,000 kids experience the magic. Average duration per kid was 5 minutes!