We created a viral campaign for announcement of Coco Pop’s new promotion.
Coco Pops new promotion was a small ball. We had to make it popular but how? Then we decided to create a super-talented football player kid. We named him “Can, the footbag master”. We shoot a viral video showing his fantastic skills. Of course it was all a set up. The viral was a big hit. Can became famous among digital. Then we announced him as the brand face of Coco Pops, followed by an online activation. All kids from different cities of Turkey particiapted the campaign and played footbag to get the big prize. Footbag was now famous around kids!