The Best Of The Year

We created a digital campaign for Balparmak where users got chance to make an online surprise to their friends.
We wanted to convince people that Balparmak is the best honey brand in the market. And it was so by the way. Time was year end. So we organized an award ceremony for the Bests of 2013. We shoot a video. We spreaded the word through social. However it was all a set up. Actually, not Balparmak, users were choosing the Bests of their 2013, and send a video to their beloved ones. Be it best father of the year, best teacher of the year, best boss of the year, and so on. Moreover, we collaborated with milliyet.com.tr, the top online newspaper. Then we created unique links of each personalized video as if it is published on newspaper. A big surprise for receivers!