From Anatolia to the World

We crafted a digital campaign for Turkish Airlines. We announce their recently opened flights from Anatolian side of Istanbul to more than 20 international destinations.
Turkish Airlines started their flights from Sabiha Gokcen Airport, located in Anatolian side of Istanbul. To announce this, we created the concept of “From Anatolia To The World”. Started with a viral video series with famous local showmans and broadcasters, Cenk & Erdem. Then we brought anyone in any location of Anatolian side to an international destination he/she wants immediately from Sabiha Gokcen airport. Users participated through our microsite and social. Everybody had fun.