A Chocolate Adventure

Integrated digital campaign and advergame developed for the launch of Coco Pops new product Cokoring.
Coco Pops is about chocolately fun for kids. In order to reach kids, we developed a cholocate race story. With TVC integration we got traffic to our campaign website. Kids played a funny game in a milk river with chocolates and saved Coco the monkey, mascot of Coco Pop brand. Campaign has a record scores with over 1.1 million kids visiting the website, with over 1.5 million game sessions!