Sing For My Mom

This campaign is an online-offline integrated activation to touch our moms via Turk Telekom during the Mother’s Day.
Turk Telekom, the biggest telecommunication brand in Turkey, wanted to connect with mothers in a relevant way. What we did is to craft an idea to activate their children instead of moms. First we collaborated with a famous local singer and recorded a special song. Then we build a social app in which users could schedule a surprise call for their mothers on Mother’s Day. We used IVR technology to call those mothers with a personalized message on the line and an emotional song prepared for them.