Re-new Yourself with Audi A3

An integrated digital campaign to raise awareness fort the launch of new Audi A3 in Turkish market.
We created a concept of re-newing yourself and crafted an interactive video for users to really experience it. We gathered a trio; a life coach, a stylist and a personal trainee. They joined the interactive journey of users through campaign microsite. Facebook login microsite brings personalized suggestions for users during the journey. Over 300,000 users visited the campaign site while 10,000 people subscribed for the test drives to be held in Audi dealers around the country.